Multi Keyword URL Ranking at Number 1

[neilmac]

Here is part of a URL that takes the local number 1 spot for "implant dentist glasgow"

[website] /implant-dentistry-glasgow-scotland/implant-dentistry-glasgow-scotland.html

The first  /implant-dentistry-glasgow-scotland/ directory or page is protected and presumably just exists for ranking reasons.

I am tempted to copy that URL on a client's implant page to compete for the keyword (I believe I have better content).

Given that it works well for the other site, can you think of any reason that would that be a bad idea?

Thanks very much.

[authority-networks]

I would avoid duplicating it exactly, if anything, just use the /implant-dentistry-glasgow-scotland one time. Not duplicated like the site that ranks #1. It's important to keep in mind that URLs aren't the only ranking factor. There could be plenty of other reasons they rank #1, such as higher quality links.

[neilmac]

Thanks very much for your response.

They definitely don't have higher quality links.

That's why I was trying to match them in other departments. Trying to find out why they have an edge.

However I'll follow your advice.

Thanks

Neil

[MattRoney]

Yeah, I have to agree that it's pretty unlikely the URL alone is the thing helping them rank.

Since you're a Pro subscriber, I'd suggest using the Keyword Difficulty Tool to run a Full SERP Report on that keyword. That might help you work out what's going on.

Cyrus Shepard made a video explaining that report that I think could be useful.