Is it alright to repeat a keyword in the title tag?

[MIGandCo]

I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword.

Here's an example:

Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name

What I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name

Yes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that.

So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so?

[PatrickDelehanty]

Hi there

The best advice I could give here is if the keyword is relevant to the content on the page, then you should be fine. To me, "Photoshop on the Cloud | Photoshop Webinars" are two different concepts, so they should be titles on separate pages. Google and other search engines are good at associating websites/domains with keyword topics. So, in this case, your topic is more than likely Adobe Photoshop and variants of that topic.

Therefore, you shouldn't have to put these two keywords/phrases together in the same title because those two things should be their own pages, with a high level concept like "Photoshop Made Easy | Company Name" or something like that on your homepage (not trying to name your homepage for you).

Along with the resource above, check out:
Title Tags (Moz)
URLs (Moz - for structure based on content)
Meta Descriptions (Moz - once your get those pages set up, work on your CTR from search)

Hope this helps! Let me know if you need more help! Good luck!

[MIGandCo]

In this instance, the Photoshop in the Cloud page is an individual webinar page within the overall
Adobe Photoshop Webinars section, hence my reasoning for including both in the title tag.

[PatrickDelehanty]

Hi again

In that case I would do this (just my opinion, again):

Webinar page: "Photoship Webinars | Company Name"
Individual webinar page: "Photoshop in the Cloud | Webinars | Company"

Your doing a few things here - you're telling search engines - this is a page about Photoshop in the Cloud that is a webinar from this company. Users can read that title and quickly understand as well. I have always been a fan of the "Page Content | Category | Brand" title layout myself. That's just me.

I would also check out Schema.org for opportunities to markup your content on those webinar and individual webinar pages to better assist crawlers. Here's a good discussion on ProWebmasters.

Does this make sense?