Competitor Targeted Keywords

[Anest]

What is the easiest way to about and specifically finding backlink anchor text and links for specific keywords? E.G Our competitor ranks highly for the term "Army Fleece Jacket" whats the easiest way to weed out the links which hold the most weight for this particular term?

[EGOL]

You can use the SEOMoz tool named:  Open Site Explorer to check out their links, sniff their anchor text and see an estimate of their authority.

[EGOL]

It can be very difficult to defeat an opponent by mimicking their methods.

Do something superior and blow them out of the water.

Consider preparing a best-on-the-web content page for this topic.  If you sell them you should be able to talk a lot about them to prepare an article that includes:  history of the army fleece jacket, proper military wear, environments of use, colors and styles used in the field, time line, materials and their function, features and their use, how the item has morphed into a broad range of commercial products, which commercial products are closest to military issue, tons of photos showing various styles, close-up photos that show features and materials, cleaning.... (I know nothing about this item so if I can think of all of this stuff you, as an expert, should be able to prepare something that is total kickass).

Attack!   "Best on the web" if you want to win.

[Anest]

This makes the most amount of sense. I will try and do this with all of our main products.

[EGOL]

To get links I would share this with bloggers/webmasters who have covered cold weather warfare,  military uniforms, or military history... for commercial items where you say they are "close to military issue"   you might contact the manufacturer or distributor to suggest a link, or a guest blog post.  You also might be able to use Google SERP monitoring tool to watch for new content on military forums and Q&A sites for your items.  Then join the conversation with some expertise.  (I rarely, I never, ever, suggest the use of forums to promote content but in this situation I might give it a try. I hope that none of my friends read this. Geez, they will never let me forget it.)

[Anest]

LOL. Thanks for the advice, lets see where we stand a few months from now...