Do you know any competitive landscape tool ?

[Sindicic_Alexis]

Hello Moz community,

I wonder if you have tips / tools to build a good competitive landscape "picture" for your clients ?

When i'm working on a pre-sales audit, i like to generate 100/200 keywords related to my prospect universe and then show him how well/bad positioned he is on this "market".

To do so i use AdvancedWebRanking to monitor position of prospect + 3 competitors for this list of Keywords. Then i manually calculate a "market share" derived from each actor position.

I wonder if there is a tool that can automatically do it ? For a list of keywords that you input.

Thanks for your answers

[RyanPurkey]

Hmm... This is really tough to automate as it can become really inclusive; meaning, often there's a one/two degrees of separation within search results where your client or their competitor could be discussed within the top ten of the search results. For example, the search could end up pulling a review site that's discussing client/comp products and then linking to them. While clicks would show up from this site as referrer the value associated with the ranking should also be part of a report like that.

What you might be able to do to convey the same idea but with quicker iterations would be to really lower the number of keywords that you're reporting on to a smaller level and then clustering them into representative batches. If they become a client you can bump up the reporting details, but at the initial stages you're really pitching your knowledge, service, and system. I think you could get that across with fewer keywords and deeper dives into the marketplace.  That way you could present on options like advertising on sites that feature reviews of your competitors, print options in smaller / low-cost markets, image-map-knowledge box results, etc.  Cheers!

[Sindicic_Alexis]

Ryan and Ruth,

Thanks for your answer, indeed lowering the number of keywords to the "broader" ones is a really good option. I'll try AuthorityLabs.

Meny thanks