Junior Need Help - How do I go about launaching a Google Adwards campaign for a product which is out in a few months?

[JBHurley]

If I sound confusing, I do apologize!

I have been given a small project which is to create a new PCC Adwords Campaign for a product which is due to come out in a few months. On the main retailers website, they have put options up about pre-ordering the product, but no further information has been provided about specifics.

I'm finding it difficult to come up with keywords to drive traffic to the product, because retailers are still using the words 'new' and others to describe whats already out.

This company sells the products on. We are not the main company who produces.

If anyone has a couple of minutes to spare, I would greatly appreciate any help or if you can come on Skype that would be even better!

[RyanPurkey]

Hi Jay. A link to the product--or description of the product--would be useful in regards to keyword ideas. If you provide that you'll get better answers. Cheers!

[JasmineA]

I would suggest doing some keyword research from the Keyword Tool in AdWords to find exact match terms that align with your product, then using the +broad +modified match type to gather volume around it. Run it on CPC with significantly lower bids on broad and higher bids on exact.

I don't understand this portion though: you are a reseller of this product and other people have it as well OR you are a reseller of this product that is coming out but no one has it yet?

Either way, does anyone know about the product's release? is this a hard sell? You might need to do some content network retargeting from your current traffic sources to show people who already know that you're a good company that you will have this product release.

If you have very little traffic and are trying to get up and running then you might want to consider content network (aka Display advertising) to drum up some awareness. Brand building can be done with search advertising as well, keep your queries focused around your product but don't grab the short tail high volume keywords or they will eat your budget.