What is the proper way to write a title for local SEO?

[Charles_Murdock]

Good Morning,

I was wondering if some one could clarify the best way to write a title tag for local SEO.

1.) "Pet Store in Boston, MA"

or

2.) "Boston, MA Pet Store"

Thank!

[TheeDigital]

I think either way is fine with #1 being better, but I would also add the name/brand of the store to this as well. Users wouldn't want 10 listings that said the same thing, they would want some way to differentiate.

[RyanPurkey]

I would choose #1, because the most important part of the title (that it's a pet store) should come before Boston, MA. Additionally, the most common word ordering for most people in terms of local is the address format: Thing, Area, City, State.

There's a nice write up on title tags here: http://moz.com/learn/seo/title-tag  Note that Moz also says:

Place Important Keywords Close to the Front of the Title Tag
According to Moz's testing and experience, the closer to the start of the title tag a keyword is, the more helpful it will be for ranking—and the more likely a user will be to click them in search results.

Cheers!

[SanjidaKazi]

#1 for sure

[Red_Spot_Interactive]

The first way is how I would do it. I tend to think of it in terms of how I would typically answer a question in the real world. "Where do you work?" at a "Pet store in Boston, MA".

[Bryan_Loconto]

#1 always. Red Spot is spot on with her response in my opinion ; )

[ErrickG]

#1 simply because it makes sense from a readers and search standpoint. If you use two and rank higher your conversions might not be as well. I would keep an eye out and see how your conversions and competitors are doing with their title. Make sure your title is unique as this seems very vague and a competitor might already be using it.

[LindaBuquet]

My vote is for neither of the above but a different combo.

3. Boston Pet Store - Company Name

I think the 1st part is how many would search. I don't think many search for KW in city st.

For organic national SEO I would not normally take up space to add name, but in local Google seems to like company in title for local search.