HTTPS vs HTTP

[silverpewter]

A few months ago we switched all product page urls in our e-commerce site to https:  Recently working on the site I was appalled at how slow our pages were loading and on investigating further with our hosting partner they advised to switch back to http instead of https for all of the site content to help page speed. We obviously still need to use https in the cart and check-out. I think that that Google will be pushing all commerce web pages to https but for now I need to improve page load speed. Will the switch back from https to http impair our keywords?  https://www.silverandpewtergifts.com/

[RyanPurkey]

Hi Richard. You should probably look into using a CDN to accelerate the image loading along with taking on the recommendations from Google's Page Speed testing tool.  See: https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.silverandpewtergifts.com%2F&tab=mobile  Both are in the red currently which tends to affect rankings.  Cheers!

[DennisSeymour]

It shouldn't affect them but I would look into switching hosts to better deliver your website

[kwoolf]

Check out SPDY and see if your web server supports it.