Are new pages treated similar to new domains with respect to ranking?

[Dave_B]

Hello...I'm hoping to get some advice or guidance regarding the following.

My website has gone from a 30 page site about loans, to a 500 page site covering a much wider range of products such as mortgages and other more specific loan related pages.

All the new pages were made live at the same time, and I've been through GWT tools to add pages with in the Google fetch and most have been indexed fine.

My question is, how should I expect Google to treat all of these new pages? The site has changed massively and many of the new pages are at pages 3-4 for their key terms.

Will Google treat these new pages in the same way it may a new domain, e.g. it could be potenitally a couple of months before the pages start to rank better?

I appreciate that the terms are very competitive.

Thanks!

[RyanPurkey]

This is a big, "It depends," sort of question, but in general new pages are experiencing the benefits of established domains in both traffic to that domain (and thus potential new links coming from people visiting the new pages), the inherit DA of the domain that can be associated with pages on the domain, and benefits derived from other marketing channels to the domain as a whole. To keep it short, while a new domain has to establish every facet of it's authority and trust, a new page on a domain with lots of authority and trust will be established much faster.  Cheers!

[EGOL]

Just reporting observations.....

I add a new article a few times per month on a domain that is strong and long-established.

The articles that I write usually target keywords that can be moderately to quite difficult.  The articles are usually substantive with about 1000 to 3000 words and several images.  In my opinion they are some of the better content on the web for their topics.

When these articles are launched they often rank ten to twenty pages deep in the SERPs.   They stay there for months.  I do nothing to promote them other than add them to category pages on my site, list them for a short time on the homepage and news page.   After a few months the ones that target easy keywords might be in the first page of google.  The ones that target moderate to difficult terms slowly climb the SERPs and may take a year, sometimes two years to reach the first page.

This is how I have published for years.  Things have worked this way for years.  I believe that google promotes these pages based upon how visitors respond to them.  Slowly google figures out that visitors engage these pages and slowly promotes them up the SERPs.  I zero time promoting them beyond my website.  I would rather spend that time on the next article.

[Dave_B]

Thanks both for your comment, and feedback.

I have read on a few occassions that others are experiencing a kind of sandbox effect for new pages, regardless of root domain authority, on page or off page SEO/links. I suspect this sandbox/holding period is longer depending on the competition and content type. E.g, you would expect fresh news or viral content to be able to rank pretty quickly given it is time dependent if it is to be of value to the searcher/web user.

This article dated July 14 explains that there have experienced an approx 30 day "holding" period: http://seotraffichacks.com/respond-googles-new-30-day-links-sandbox/

[EGOL]

If you are publishing "fresh news" about subjects that appear on other websites, it can be extremely difficult to rank because of the immediate volume of content being published, much of it on powerful sites.

I can have established articles on my site, that have been there for years, this is a site with a DA of 76.  These articles can be swamped in the SERPs by content being published on the New York Times, CNN, LA Times, and many other very powerful and very popular sites.  My rankings will come back eventually, when the content is either deleted from the news sites or it is buried deep in their site as fresher news is added.