What is your experience with markups (schema.org) in terms of SEO and best practice learnings?

[A_Q]

Hi,

I am looking to implement schema markups into a variety of websites and currently wondering about best practices. I am working on energy providers, building material, e-retailers, social association among others. While I understand every single one of these is an individual case, I could do with some advices from you, guys.

Which markups would you consider key for search engines?

I would have naturally chosen markups to highlight the business name, location and products but there is so much more to schema.org!

Thanks,

[RyanPurkey]

Like you say, there are going to be different things to emphasize per vertical, but here are three resources to help get you started.

1. http://moz.com/learn/seo/schema-structured-data Moz's intro to Structured Data.
2. http://moz.com/ugc/getting-the-most-out-of-schemaorg-microformats A nice Youmoz post on implementation
3. http://www.stateofdigital.com/schema-org-best-practices/ Some best practices

The schema.org markups are designed to increase and diversify over time, so you'll likely have to search through them to find the best fits for your clients. Cheers!

[A_Q]

Hi Ryan,

thanks for this!

I'm also hoping to see more and more markups turn into Rich Snippets in the SERPs. But as you say, this is a story for another time as it will happen gradually. It's about getting a balance right between being too enthusiastic with schema.org and identifying the right level of information to markups... which is trickier than it seems!

Thanks!