Exact Keyword is Used in Page Title & Exact Keyword Used in Document Text at Least Once

[PurpleGriffon]

Hi Folks,

I have a page https://purplegriffon.com/courses/itil-training/itil-foundation-training/itil-foundation that grades with the 'On-Page Grader' as a B grade for the keyword 'itil foundation' but reports that there is no 'Exact Keyword is Used in Page Title' and 'Exact Keyword Used in Document Text at Least Once'.

The thing is, it actually is but because of IP (intellectual property) rights we have to include a '' () symbol when we mention the course title 'ITIL Foundation'.

Now I believe Google is smart enough to recognise that this symbol should not be included but it seems that for the specific criteria mentioned above, the MOZ bot isn't smart enough to recognise this, even though it recognises the keyword usage elsewhere.

So my question is this. Would this constitute an issue in terms of ranking?

Another question I have, is how significant are the gains with shorter URL's? For example, the URL to the page in question is:

https://purplegriffon.com/courses/itil-training/itil-foundation-training/itil-foundation

Would a URL such as below have a significant effect on SEO?:

https://purplegriffon.com/courses/itil-foundation

Thanks for your feedback.

[gowebsol]

Question 1: What would it hurt if you separate it yourself by putting a space between the word and the mark, like this? 'ITIL ' I have long done this to make sure keywords stand alone, particularly in titles. Is there a rule that the  has to be right next to the keyword?

Question 2: The longer URL looks very spammy to me. I'd go with quality of quantity on this one, with quality being a better user experience with a shorter URL.

[PurpleGriffon]

Hi Joey,

Thanks for your feedback.

In terms of question 1, yes the registration mark must immediately precede the brand. For question 2, is there significant SEO benefit in doing so, forgetting for the time being user experience?

Thanks

Gareth

[gowebsol]

On question 1, I'm surprised it's that specific that you can't include a space. I'm inclined to think Google knows the difference, but there isn't much out there. I did find this, but it's not definitive: http://www.searchenginejournal.com/registered-trademarks-and-other-symbols-in-the-title-tag/20463/. I may just try testing the impact of a mark (TM or R) next to the keyword. That would be useful to know.

On question 2, I did a little more research and found this question answered quite nicely a couple years ago by Moz member Edward R. Jenkins: http://moz.com/community/q/maximum-length-of-the-url-for-seo-75-115