I have used my keyword only 12 times but on-page grader shows it 40 times?

[louisaclark1]

Hey experts,

I hope you are doing great, kindly have a look at this page, my keyword for this page is "Sports Streaming Sites". The text has a length of 5344 words and I'm using my keyword in this post as follow:

1. Text Body: 12 times(including headers)
2. Alt tags: 10 times (20+ Images)
3. Title: 1 Time
4. Description: 1 Time
5. Permalink: 1 Time

This is a total of 25 times in 5344 words, but when I check this page with moz on-page grader, it shows that I'm using this keyword 40 times and its stuffed, can anybody please explain it to me, I'm so confused and it'll be so nice of you.

Here is the on-page grader report page: https://analytics.moz.com/pro/research/page-grader?keyword=Sports%20Streaming%20Sites&url=https%3A%2F%2Firiveramerica.com%2Ffree-best-sports-streaming-sites%2F

[Martijn_Scheijbeler]

Hi!

In this case Moz, isn't the smartest with their tool. What they're doing here is just checking the total source code apparently for the number of keyword matches in there. But what this does is that it's also checking all your META tags in the head. In your case I see at least another 4 mentions in there from OG:Description, OG:Title and Twitter:Title and Twitter:Description.

Another 4 mentions are currently happening in your Schema.org at the top for Organization, that's where I just stopped looking for more instances as they're probably just hidden somewhere else in either ALT tags or other snippets.

So I would, in this case, go with your own calculations for just using the number of mentions that is on the page and ignore the number that Moz is reporting here. Hopefully, Moz will change this over time and only check the occurrences in the actual BODY content.

Martijn.