Positioning rethinking regarding triplicate keyword "landing pages"

[Canexel]

Hi!

We're rethinking our website and we have some doubts on how it would affect our positioning.

Our main keyword right now is "casas de madera". Positioning by this keyword we have three different "main" pages:

1. Our home (http://www.canexel.es/)

2)SEO landing page (http://www.canexel.es/casas-de-madera/)

3)A blog section (http://www.canexel.es/blog/casas-de-madera/)

We thought at first about changing our home main keyword, but this option has been ruled out since is the keyword that gives us the most visits and changing it would result on a rebrandindg strategy we are not sure we want to pursue.

We're thinking about a canonical from the landing page (2) to our Home (1) and making it disappear from our website.

Regarding our blog we've thought about removing the blog section. We've thought about a 301 from every post to a new category or just deleting the category "casas de madera" from our site and telling google not to index the section (3) but continue indexing the posts we already have published under this category.

Would any of these harm our positioning? And, if so, is ther any other steps you wolud recomend us taking?

In this same topic, we're about to create a SEM Landing page for this same keyword. This page will be very visual and with little text. We are not sure if we should have a canonical pointing from it to our home or just not indexing the new SEM landing page. What would you recommend?

Thanks

[Linda-Vassily]

Pages that people refer to as "SEO pages" are often not very good pages for user experience. How do the blog and SEO pages compare? I'd keep the page with the better content, or even combine them. (Though that will depend on your overall plan for the blog.)

As far as the SEM page, you wouldn't use a canonical because it will not be identical to your homepage. It is common to noindex SEM pages, which is what I would do in this case.

[RuthBurrReedy]

I think it's appropriate to have your home page target your top traffic/revenue keyword. Since it looks like the "SEO landing page" does go into more detail about the product, rather than simply 301ing or using the canonical tag to point to the homepage, why not retarget the page to focus on a lower-traffic but still important topically-related keyword? That way, you still have a page that you can send users to when they want more information than your home page offers, but you're not cannibalizing your own keyword traffic.

I certainly don't see any reason to take down your entire blog, unless there is another reason for doing so besides your concerns about keyword cannibalization. Since your blog category around casas de madera has no unique content and only serves as a category page, you could tag it with if you were really concerned about it outranking your home page, but you are probably fine to leave it as-is.

I always recommend noindexing SEM landing pages, so that's what I would do there.