Getting good key search terms from google

[Ron10]

are the related searches at the bottom of google highly searched keyword phrases and hence good to optimize other pages for on your website?

Ron

[RyanPurkey]

Hi Ron. In short, yes. There are also tools designed to help you find even more of these terms, such as: http://ubersuggest.org and http://keywordtool.io.  The following Mozinar does an excellent job on expanding even further into how you can find some pretty reliable keyword data and ideas: http://moz.com/webinars/seo-basics-the-fundamental-signals-used-to-rank-our-content-higher.  Enjoy!

[ofw12387]

If you are starting i would recommend you to focus on long tails,generic terms are generally harder to rank.

Btw, another good tool for finding long tails: http://keywordshitter.com/, found it out last week, it´s really interesting ( in combination with Google keyword planner ):-)