Changing URIs

[mollykathariner_ms]

About 2 months ago, my client changed its domain—using 301 redirect—and took the hit in search results. Here's my question: If I convince the client to revert to their old URI, will that help or hurt their SEO?

Follow-up, can it hurt to change interior URIs to something that better reflects the page content?

Thanks.

[RyanPurkey]

Reverting will likely further extend whatever effects they're experiencing in the time delay that goes along with a domain name change...  Take a look a this post from a couple of years ago regarding site migration: http://moz.com/blog/web-site-migration-guide-tips-for-seos.  From that you can likely find some missing steps or URLs along the way that would benefit from being fixed. Again, reverting is no guarantee at all that rankings will return or that they would return quickly.  Best to move forward with the new site and possible fixes that relate to keeping it on it's new domain as aggressively as possible.  Good luck!

[mollykathariner_ms]

Thanks for your time, Ryan. I appreciate it.