Knowledge Graph Quick Answer Box: Is there anything we can do to get our content to appear there?

[tomcraig86]

Hi everyone,

The quick answers box can be really helpful for searchers by pulling through content which answers their question or provides a clear description of an item or entity.

Our client appeared in the quick answer box for a period of time with their description of a product, but have since been replaced by one of their competitors. Previously, the answer was provided by Wikipedia.

Is there anything we can do to help get our client's content back in there? We've been looking at possible structured data we can use but haven't found anything. Also suggesting our client ensures they have a paragraph within their copy which is a clear, concise description of the product that Google can pull. Can anyone give any suggestions?

Thanks

Laura

[RyanPurkey]

Hi Laura. There was a recent discussion related to this here: http://moz.com/community/q/google-box. It sounds like you've already applied the relevant structured data: https://developers.google.com/structured-data/customize/social-profiles, so it may come down to searcher intent / strength of the competitor. Cheers!