Industry leader being outranked by small competitors in Google Search

[Jon_bangonline]

Hi Guys, I am working on the SEO strategy of an adult e-commerce website and I don't understand how small competitors/websites with a poor domain authority, links profile and on-page optimisation are outranking us across the top high search volume search terms. We have already fixed several issues with the site including canonical tags, duplicate content, links profile, etc... I would be interested to get someone expert's opinion as we have been working on this over the last 12 months and haven't seen improvements. My email is "damien@bangonline.com.au". Thanks in advance!

[NakulGoyal]

Are you being beat for all your keywords ? Or let's say most of your head terms ?

[David-Kley]

How do you know you are getting beat? Do you have national keyword reports that support this? What are you using for tracking?