Improving SEO Structure of a Page

[Ideas2life]

Our site is an online Marketplace for Services.

Naturally, we have a lot of unique content in the form of :
a) Job Posts
b) Profiles of Service Providers

We also have 2 very important pages:
a) The Job Listing Page
b) The Service Provider Page

The Listing pages have very valuable H1 Titles, but everything else is duplicate content.

To capture those keywords currently in H1, we have created a different landing page for each category page, and we`ll optimize around that, so these H1s are not that big of a deal any more.

These landing pages are the key to our SEO strategy and we are building new content every day to help them rank

I want to make the Listing Pages No Index Follow.

This way they pass Juice to Jobs, and Profiles which have unique contents, but are not indexed themselves.

Is this a bad idea?

I have been thinking about doing this for over a year but it never felt important enough to be worth the risk of accidentally screwing up

We `ll soon do a new on page flow optimization and that's why I am considering this again.

Thank you so much in advance

Argyris

[RyanPurkey]

What kind of performance is the page getting currently?  Any traffic via google/organic?

[BlueprintMarketing]

Ryan you took the words out of my mouth man.

Can I ask why you are referring to  "H1 Titles," are you using your H1 & the title tag as one field?

if you have is a lot of duplicate content can you give me an idea as to a percentage or use http://www.siteliner.com/  to find this information this will give us much needed information.

All the best,

Tom

[Ideas2life]

H1 and Title Tags are the same yes Thomas.

That's a great question. These 2 pages now account for 60% of the Organic Clean traffic.

Outside of the H1, the rest of the page is duplicate content.

For example, the job listing page is a listing of all Jobs.

It contains the Title, and the first 3 lines of each job description.

I am assuming that (almost immediately) if these pages become no index, the pages with the full text will appear.

[RyanPurkey]

I wouldn't NOINDEX a page that accounts for 60% of organic visits as that would be a major blow to your site overall. Are the other full-text pages not receiving any organic visits currently?

While the content is duplicate in the sense that it's pulling snippets from the full-text pages, the combinations on the listing pages are unique.

I would look into ways to enhance the full-text pages if they're currently not receiving visits from search before deciding to NOINDEX the listing pages.  Cheers!

[Ideas2life]

Cheers for the immediate answers. Really appreciate it. The truth is when u see these 2 pages account for 60% of Organic clean, it's scary to no index them

[RyanPurkey]

I agree. I'm advising you to leave them in the index.