The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Clarity needed on 301 redirects

    Clarity needed on 301 redirects

    Intermediate & Advanced SEO
    3 2 71
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • JSimmons17
      JSimmons17 last edited by

      Looking to get a bit of clarity on redirects:

      We're getting ready to launch a new website with a simplified url structure (we're consolidating pages & content) & I already know that I'll have to employ 301 redirects from the old url structure to the new. What I'm not clear about is how specifc I should be. Here's an example of my file structure:

      Old website: www.website.com
      New website: www.website.com

      Old website: www.website.com/vacations
      New website: www.website.com/vacations

      Old website: www.website.com/vacations/costa-rica
      New website: www.website.com/vacations/central-america

      Old website: www.website.com/vacations/costa-rica/guanacaste
      New website: www.website.com/vacations/central-america

      Old website: www.website.com/vacations/mexico
      New website: www.website.com/vacations/central-america

      Old website: www.website.com/vacations/mexico/cancun
      New website: www.website.com/vacations/central-america

      Old website: www.website.com/vacations/bolivia
      New website: www.website.com/vacations/south-america

      Old website: www.website.com/vacations/bolivia/la-paz
      New website: www.website.com/vacations/south-america

      Do I need to redirect each and every page or would just redirecting just the folder be enough to keep my SEO juice?

      Many thanks in advance for any help!

      1 Reply Last reply Reply Quote 0
      • SamuelScott
        SamuelScott last edited by

        301 redirect each and every page -- not each and every folder. The reason is simple: External links go to specific pages (and not folders). If you want to keep the "link juice" from those links to those pages, then the pages need to be 301 redirected to other desired pages. It's about keeping the specific destination in mind -- for both users and search engines.

        JSimmons17 1 Reply Last reply Reply Quote 1
        • JSimmons17
          JSimmons17 @SamuelScott last edited by

          Ahhh, that's what I figured.  Many thanks for your prompt response.  This will keep me busy for quite some time.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • 301 redirection help needed!
            Nigel_Carr
            Nigel_Carr
            3
            6
            86

          • 301 redirects
            ThomasHarvey
            ThomasHarvey
            0
            6
            203

          • 301 Redirects?
            MickEdwards
            MickEdwards
            0
            3
            148

          • How to use a 301 Redirect when the first 301 Redirect is not the same as what's indexed?
            PatriotOutfitters81
            PatriotOutfitters81
            0
            3
            66

          • 301 Redirect To Another 301 Redirect
            cbielich
            cbielich
            0
            5
            247

          • Need advice on 301 domain redirection
            Marcus_Miller
            Marcus_Miller
            0
            3
            269

          • Do I need to use canonical tags if I'm 301 redirecting pages?
            RobertFisher
            RobertFisher
            0
            2
            423

          • SEOMOZ found basically all my articles and says they need a 301 redirect ?
            AdoptionHelp
            AdoptionHelp
            0
            6
            666

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy