Content

[edward-may]

How much content should you be writting on each page?

[SamuelScott]

You should be fine. Here's Google's guide to multiregional and multilingual sites (emphasis mine):

Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this might not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.

Just make sure that Google "understands" that the different domains are targeting different countries, I'd double-check all the technical factors listed in Moz's guides to international SEO -- International SEO, Hreflang, and CcTLDs. For example, be sure to state in each site's Google Webmaster Tools that it is targeting a specific country.

Good luck! If you run into any issues, feel free to post more questions in the Moz Q&A!

[edward-may]

Hi Samuel Scott

Thank you for your response.  I am still having trouble understanding all of this.  Are you able to check through our site to see if we have everything in order for the rel=canonical?I went through the guidelines provided by Moz.  I will be making some updates to the content so they are more localised.  Unfortunately due to our merchant services, we can only accept NZ Currency which is a bummer, it would of been great to advertise USD and AUD on all the relevant sites.  I have also updated the countries in google web masters as well.

The only thing I wasn't so sure about is the rel-alternate-hreflang you mentioned, and funny enough I saw that my competitor had this, which caught my attention hence this post, and I can only see that the language tags are the only thing set on our site.

I have talked to my developer about this, and he doesn't understand what needs to be set accordingly.

Thanks for your help.