Is having the company's address in the footer (or header) of each webpage important for SEO?

[richardstrange]

Is having the company/office's address in the footer (or header) of each webpage important for SEO?

Your page for the Geotarget tool says that having the address in this element helps search engines find your location.

My question is, how important or relevant is this to SEO? How does knowing the address influence SEO? Is it best SEO practice to put the address in the footer of every webpage?

http://www.seomoz.org/geotarget

[Hallam]

Absolutely - especially if you have a company that operates in a certain locality. A plumber for example - you may have a few services that you offer to a certain loaction. If you have the address in the footer it can help with your local SEO

[seanmccauley]

Not only this, but it helps increase conversion too. Customers that know there's a physical location they can go to if necessary means they are more likely to buy from you, as they will have more confidence in the legitimacy of your company.

[Hallam]

Absolutely Sean, people who live and breathe their websites seem to overlook the simple things that could increase conversions - great point!