Keywords ranking on Homepage but are not mentioned.

[TWSOM]

I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once.

Is it maybe because they are semantically related with the keywords targeted on the homepage?

What are the reason(s) for this?

Thanks for enlightening me with this one.

[RyanPurkey]

Hi David,

Semantically related keywords are part of it, as is search intent, inbound links, semantic network relations, and general Google mojo.  The logic behind it is that having the exact words on a page isn't as importnat is being a highly relevant match for the searcher's topic and intent.  With the data available to Google they're pretty readily able to infer those connections.

Rand covers this in-depth during a recent Whiteboard Friday http://moz.com/blog/topic-modeling-semantic-connectivity-whiteboard-friday

[TWSOM]

Hi Ryan,

Thanks about this Sir. So much help.

Will also review the link you've provided me.

Cheers,

David