Google Local: When moving locations, is a new website/content needed?

[mgordon]

I've effectively moved companies before, but I've heard that ranking locally in a competitive market after an address move it is necessary to redesign the entire website/content/domain as Google associates the old website/content/domain with the old location.

Is this true?  Does anyone have any direct experience with this?

NOTE- I have updated citations across the internet and have regular social signals going to the new location, and this has been the case for almost 6 months now.

[RobertFisher]

MGordon,

This is patently untrue. We have clients who change locations and we do not change the website/content/etc. Yes, you need to make sure the NAP is clean for the new location, and make sure the website has the new info and not the old, but there is no other website change needed.

Best