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    Adjusting Display of Sitelinks

    Intermediate & Advanced SEO
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    • DRSearchEngOpt
      DRSearchEngOpt last edited by

      I have a client that has some site links for their store but on of the links does not appear how it should.  It should be a category that is all Capital letters but instead is appearing as initial Caps.  I am guessing that this is due to anchor text somewhere on the site but for the life of me, I cannot find it appearing like this anywhere.  Anything you think I might be missing here or should try?  This is probably just something stupid I have overlooked.
      THANKS!

      1 Reply Last reply Reply Quote 0
      • Ray-pp
        Ray-pp last edited by

        Hi Thomas Donnelly,

        Sitelinks are links that are auto-generated by Google. Google decides to display them in results that they believe are useful to the user. Unfortunately, there isn't much management around sitelinks - you can demote them, but you cannot easily adjust them.

        ALL CAPS isn't normally a display that Google wants to show often, so it could be that they are altering the text to be title case because they feel it is better presentation of the content. However, you can try by making sure all your anchor text is in caps, as desired.

        An easy way to find the anchor text in your site would be to use a tool like Screaming Frog SEO spider. Let it crawl your site and use its report to collect all the links and anchor text in your website. Then find any that are not displaying in CAPS like you intended.

        Google resource on sitelinks: https://support.google.com/webmasters/answer/47334?hl=en

        1 Reply Last reply Reply Quote 3
        • DRSearchEngOpt
          DRSearchEngOpt last edited by

          Thanks!  This is pretty much what I thought but thought I would check.  Google is using all Caps for some words in other Site Links so my guess is it is somewhere on the site in the anchor text.

          Much Appreciated!

          1 Reply Last reply Reply Quote 0
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