Do i optimise only the page that i want to rank or do i have to optimise my entire website.

[kevinbp]

I'm looking at 2 keywords and i have optimized my main page towards it. My website consist of other pages like, "About Us, Contact Us, Testimonials".

My SEO title and Meta Description for these pages are just the basic.

Q: My question is, do i have to optimize the pages that i do not want to rank?

Is there any way to utilise these pages to help my main page to rank?(besides using them for internal links)

[Hutch42]

You should make sure from a technical and a user experience perspective that your entire site is optimized while your specific pages are also content optimized for the key words and phrases that you are working toward.

[kevinbp]

Yes i did optimise my whole site.

I'll edit my question: do i have to keyword optimize the pages that i do not want to rank?

[Hutch42]

Then the answer is no, do not worry about keyword/content optimizing pages that you do not want ranking.