Selecting a main keyword phrase when a company has two very different markets

[Mike_E]

In this article by Cyrus Shepard, we are reminded of the relationship between keywords on a page and how each secondary keyword should support the (single) main keyword phrase.

What is the best practice for a website that deals in two major market sectors instead of one. Often (like in this article) SEO examples focus on a well-defined topic (like "White House" or "used cars"). But what about a case in which, for example, the company is involved in both pest control and odor removal. For the home page, would you try to still focus on a **single **keyword phrase (and close variants and synonyms) that would be general enough to encompass both? Or in this case would it work to apply this method to two main keywords on a single page? Although this article (and others) would suggest the first, it often feels that in cases like this where there are two or more topics that are not closely related it's hard to find a single keyword phrase that would generate significant traffic with the right intent. Would you still try to focus on a single keyword phrase for the homepage that encompasses both topics (like 'environment restoration') vs two phrases (for example 'pest control' and 'odor removal') knowing that the home page will probably not rank heigh against competitors, and focus on the single keywords 'pest control' and 'odor removal' on the secondary pages?

[KempRugeLawGroup]

I asked a very similar question to this a few months ago, and I got some helpful responses. Here is what the Moz community shared with me: http://moz.com/community/q/should-your-homepage-target-your-most-important-keyword

I hope it helps!

Ruben

[Mike_E]

Great. I had not run across that thread, so thanks for passing that on!  - Mike