Great examples of how-to or other awesome videos

[CleanEdisonInc]

Hey all,

I plan on making some awesome short, informational (and not overtly promotional) videos for my business.

The basic idea is an expert talking and demonstrating how to perform different topics with tools and equipment (related to solar energy).

We have a quality film crew and a really knowledgeable and engaging presenter, but does anybody have any awesome examples of this type of video (in any industry).

Just trying to get a sense of how I want it to look and feel for maximum engagement.

Thanks!

[Sheena_Schleicher]

http://www.rei.com/video/  Pretty much everything here is awesome!

[customerparadigm.com]

I'll throw my recommendations in for videos:  One  of the most successful video series ever was the "Will It Blend" series:

http://en.wikipedia.org/wiki/Will_It_Blend%3F

(You know a video campaign has gone viral when it has it's own Wikipedia page that documents it.)

Hope this helps...

• Jeff