Delio ag ieithoedd eraill !! Other Languages?

[DavidLenehan]

Hi,

Need some advice follow Mozzers (not sure if that is the correct term).

Most of my adwords are SKU numbers - in fact I have over 40,000. These all point to the correct product page which works well for English customers.  We do a lot of trade internationally so language is important, unfortunately I do not have the resources to have each product page in a number of different languages (other than google translate plugin which isn't that good). So what would be the best alternative.

1. Adwords in the customer language which direct to English pages - with the option to use google translate. Higher click through but less conversion.

2. Build landing pages in the customer language for a range of parts i.e. tractor parts from John Deer. The customer can then send an email for a quote or go to the english page

3. Send a 'Learn English in 30 days" book with every order.

Thanks for the help

[RyanKent]

While your #3 option is tempting, I can offer a few other ideas:

• install Microsoft Translate on your site. It is an improvement over Google Translate in a couple of key areas. The widget can auto-detect a user's language and translate pages automatically if you wish. If you site requires users to login, Google Translate will log the user out when a user requests a translation. The logout will occur on any and all pages. MS Translate allows users to remain logged in to your site.

• while you may not be able to translate to every language, you should determine which language is used by the largest percent of your customers and add that one language to your site as an option. The process may take time, but when it is complete you can then consider adding additional languages. If you can cover Russian, German, French and Spanish you will reach a lot more users.

• you can also try to simplify your pages. Imagine going to McDonald's in a foreign country. If you see a picture of a BigMac, a bag of fries and a coke then a price, you understand everything without a single word being read. Clearly it isn't that easy to do with your website but you can move a few steps in that direction.