MOZ Local

[WebMarkets]

Is MOZ Local considered a direct competitor to Yext? My company currently uses Yext for its local directory listings, but it is very expensive. Is MOZ Local a superior substitute?

[garrettkite]

I have used both Yext and Moz Local as well as a few others. Moz Local is without-a-doubt the best option. Less expensive, better management dashboard, more control over your listings. Neither services goes through and actually cleans up duplicate or inconsistent listings, but Moz Local does a great job of notifying you of those so that you can handle it. Yext might have improved since I used it last, but we had a terrible time with duplicate listings and Yext was no help at all in finding, claiming and cleaning them up.

I use Moz Local for all of my clients now and highly recommend it. Local listing optimization will always need to have a personal management element to it, but Moz Local does a great job of eliminating as much as the hand-on work as possible. You will not regret making the switch!

[Abe_Schmidt]

Great answer Garret! Moz Local provides a little bit of a different service than Yext, by updating the core data aggregators that the primary local search engines rely on for their baseline data. While we are not a direct competitor, we certainly do offer a similar service.