Can this be done?

[IM_Learner]

Hi,

Suppose, a page from Wikipedia ranks on 1st position in Google for "keyphrase1". But when you investigate further, there are no backlinks to that page that have "keyphrase1" as the anchor text. Then how come the page ranks for that keyphrase?

Regards

[Devanur-Rafi]

Hi,

Websites or web properties like Wikipedia do not need a single backlink to rank at the top position for keyword or a phrase. Its the quality of their content that plays a crucial role along with a huge domain authority. Of course, it also matters how competitive the keyword in question is.

By the way, no link profile analysis tool or all those tools put together on this planet can give you the complete list of backlinks and there might be many backlinks that Google would have found and considered for ranking that were not reported by any of the other link profile analysis tools out there.

Best,

Devanur Rafi

[Andy-Halliday]

Hi

I have to agree with the above, but because Wikipedia is so big, if you are really after a set of keywords, its actually pretty easy to rank above them.

You just need to make sure your content is high quality, unique and is more useful to searcher.

Again its back to the simple technique of creating, good unique content that helps the user.

Thanks

Andy

[Alex-Harford]

The anchor text in a link is just one of many ranking factors so keywords often rank at number 1 if they contain no backlinks with the same anchor text. Also, anchor text isn't as important a ranking factor as it once was as it was abused, and it doesn't have to be exact match keywords either e.g. "orange men's shoe" could help "orange shoe" to rank and "red automobile" could help "red car" to rank.

Wikipedia pages do so many other things well - in depth content and internal linking being just two. And the site has huge authority of course.

[IM_Learner]

Thanks guys! I used your responses to test few other keywords and the results are similar. It is really not the backlinks alone. Surprisingly, for one my tests, only quality content and keyword competitiveness did the trick as i had no backlink for the page except 2 internal links (Wikipedia).

Regards