Post Personas

[wseabrook]

Hello all,

Im doing quite a lot of research into personas at the moment, and am wondering if there are any good websites that you know of that market to multiple personas?

Just looking for inspiration once the persona work is done.

Cheers!

William

[DonnaDuncan]

Hi Wseabrook,

I like this article by Hubspot that suggests ways to design a persona-centric website. http://blog.hubspot.com/blog/tabid/6307/bid/32434/How-to-Design-a-Persona-Centric-Website-Experience.aspx.

For example, one suggestion is to give visitors the opportunity to self-select who they are so they can be routed to custom content on the website. The example given was an earlier version of Hubspot that displayed "I am a business owner" and "I am a marketer" on the home page. I did a Google search for "I am a website owner" and found lots of examples of sites using that tactic effectively to partition their content and effectively demonstrate an understanding of their audience. Here are a couple of examples:

• http://www.macmillanenglishcampus.com/; and
• <cite class="_Rm">https://www.lsbdc.org</cite>.

You could use the same tactic to find other examples of self-selection as well as the other options suggested in the article.

Happy hunting!

[wseabrook]

Many thanks for this Donna

[EricaMcGillivray]

Mike King did an incredibly comprehensive post about persona creation. 

[wseabrook]

Erica this is fantastic - thanks for the link - great blog!