Webmaster tools content keywords conundrum

[Hannahm24]

I'm working on optimising a phrase that is made up of two words. I've noticed in webmaster tools that the two words are listed separately under the content keywords section. This is fine apart from the two words are listed at very different significance levels, 2 and 18.

Drilling deeper it shows that both these words have two variants. The word in position 2 occurs 483 times and the word in 18 occurs 60 times.

Sadly the phrase is commercially sensitive as I'd like to just be able to share it here but can't.

Should I be looking to include the weaker word more frequently on the site? In anchor text? Or is this normal distribution? Would optimising the weaker word risk the wrath of Panda?

moz-question.jpg

[DennisSeymour]

It's kind of hard to understand this situation but Ill take a crack.

Dont worry about Panda as long as you aren't one of those that squeeze the same grammatically wrong keyword phrases, over and over and over. Optimize the new content for the weaker words -> include those target key phrases -> internally link to the main page you want those to be optimized.