How do I create multiple page URLs that are optimized for location and keywords that may be overlapping or the same?

[GreenStone]

Hi guys,

I am attempting to create unique URLs for several different pages on a website. Let's say hypothetically that this is a website for a chain of Ice Cream Shops in Missouri. Let's say they have 15 locations in Springfield, Missouri. I would ideally like to optimize our Ice Cream Shop's in Springfield, Missouri with the main keyword (ice cream) but also the geo-specific location (Springfield), but we obviously can't have duplicate URLs for these 15 locations. We also have several secondary keywords, think things like: frozen yogurt or waffle cone that we can also use, although it would most likely be more powerful if we use the primary keyword.

Any suggestions for how to go about doing this most effectively?

Thanks!

[DonnaDuncan]

Greenstone,

How do your customers differentiate between stores? Use whatever language they use. So for example, you could name the pages sunshine-rd-ice-cream or a rte-13-ice-cream. That's how I'd do it.

I'd also customize title and description tags, and include a keyword-named photo of each shop (with corresponding alt tags) and an embedded map showing it's location. That's another way to ensure the content of each page is unique b/c that will need to be the case. You could talk about the most popular flavors per location, or the busiest times (in case site visitors are trying to avoid crowds or alternatively, seeking them out).

D