Competing pages in the purchase funnel

[cbarron]

A number of steps in my purchase funnel are competing against each other in the SERP. So wwww.exmaple.com/step1 and wwww.exmaple.com/step2 are both appearing on the SERP. What is the best course of action to stop this. Other than implementing robots.txt on wwww.exmaple.com/step2 is there anything else that I should be doing?

[Lumina]

I'd suggest having your developer(s) add a redirect to step 1 in the case that no tracking/form information is being passed when going to wwww.exmaple.com/step2. Meaning, if I open wwww.exmaple.com/step2 from Google, information I'd have filled out in step 1 isn't present, so I'd then be redirected to wwww.exmaple.com/step1. If you don't have visitors filling out anything in step 1, you can still have a cookie passed when going to step 2. However, if I've gone through step 1, clicking on a link to step 2 will act normally. That's the best I can think of as an alternative.

Keep in mind that this is only a suggested alternative, however. I don't know enough about your funnel, process, or product to say if this would have any impact otherwise. Good luck!