DA is falling down

[SunnyFoodies]

Hi Experts,

Since last year my DA has fallen from 42 to 32. I have been working on cleaning up my bad links, uploading disavow files periodically and removing thin, duplicate pages from the website. I am creating fresh content and I havent done any black hat seo in last 1 year. But still my DA is falling. Can you guys please help me out.

Regards

Sunny

[Andy.Drinkwater]

Hi Sunny,

Aside from cleaning up bad links and removing thin pages, are you doing anything positive for link building? Great content can make a huge difference, but remember that you are competing against thousands or millions of other sites / pages, who also want those coveted top places. You need to share what you are creating; reach out to industry specialists and thought leaders and see if you can get links that way.

Link-building and outreach is a huge subject, but it starts with creating something great - don't stop just at content.

-Andy

[SunnyFoodies]

Hi Andy,

Thanks for your reply. Yes we have been doing outreach too but thats also been under the discussion lately whether Guest posting is good or not.

[Andy.Drinkwater]

As Google has said that guest posting is now considered a spammy tactic, I would look at this as a possible part of the problem. Read what Matt Cutts says about it here.

You need to be thinking outside the box and look for other ways to build links, but I would cease guest posting. You need to also look at how links coming back from these guest posts were created, as it is very easy to get this wrong and cause yourself an additional headache. You should never use keyword rich anchor text, for example.

-Andy

[SunnyFoodies]

Hi Andy,

Its just one guest blog in a week, so i am not going with high volume. Anchor text is also just brand name. So there is no intention to improve the rank of a specific keyword with guest blogging.