SEO for a web based company with no physical presence.

[niclaus78]

Hi I only have experience working in Local SEO and now Im facing the challenge of 1 clients which is based in Australia and wants to sell in Australia (protein bars) but the company doesn't have a physical presence.

What do you think would be a good strategy?

Do you think I still need to create NAP citations (if so that would probably benefit the SEO for one city and leave the others with less SEO influence?).

Any ideas would be greatly appreciated.

Thanks

Nico

[MiriamEllis]

Hi Niclaus,

Citation building is generally an appropriate marketing practice for only local-focused businesses. It sounds like your client is a national business with national goals, meaning that different marketing practices are likely to be a better fit for the company gaining national visibility. Hope this helps!

[niclaus78]

Thanks Miriam,

So would you go the SEO path or the PPC  in this case? if you would, what tactics would you implement?

thanks

[KeriMorgret]

That's a bit of a broad question, and requires knowledge of the client, their competitive landscape, etc. Some of our guides at http://moz.com/learn/seo are a good place to start to get some ideas of where to go with your client.

[MiriamEllis]

Hi Niclaus,

Keri is right on. You'll need to do a full assessment of the client's present status, their competition, their goals and opportunities to determine which actions may benefit them most. This type of assessment will typically go beyond the types of advice you can get from a forum, as it will be the result of some hours of work auditing the client's unique situation and goals. Most national businesses need to implement a combo of organic SEO, social, PPC, etc., but the right recipe for your specific client will be unique to them!