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    4. Best practice for URL structure - short and sweet, or double keyword?

    Best practice for URL structure - short and sweet, or double keyword?

    On-Page / Site Optimization
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    • HireSpace
      HireSpace last edited by

      We are just about to re-jig our main category pages and have found that different leading sites have taking different views on short and sweet url structure vs. repeated keywords1. For our website we have two options.

      We have two options:

      mywebsite.com/browse/birmingham/restaurants-in-birmingham

      or

      mywebsite.com/browse/birmingham/restaurants

      Someone like opentable have gone for short and sweet (opentable.co.uk/birmingham-restaurants) whereas people like Time Out have gone longer with multiple matches in the url (timeout.com/london/food-drink/londons-top-50-restaurants).

      Is there a consensus on which is better?

      1 Reply Last reply Reply Quote 0
      • Andy-Halliday
        Andy-Halliday last edited by

        Hi

        Here are a few example of best practices:

        http://moz.com/learn/seo/url

        http://moz.com/blog/11-best-practices-for-urls

        But in summary keep it short, the shorter the better so I would go with: mywebsite.com/browse/birmingham/restaurants

        HireSpace 1 Reply Last reply Reply Quote 3
        • HireSpace
          HireSpace @Andy-Halliday last edited by

          Thanks Andy, great help!

          1 Reply Last reply Reply Quote 0
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