Multiple Locations

[Mike.NW]

Hi Community,

I am having a little difficulty with a new company I am working with that has multiple brick and mortar stores.

They have 5 locations. 3 in Portland, OR, 1 in Los Angeles and 1 in Las Vegas. The is technically an e-commerce site but the employer wants to drive customers into local showrooms unless they live outside of local areas. They have every minimal traffic outside of local areas.

At the moment the page title is "Company Name | Rugs Portland, Los Angeles and Las Vegas. Their PR is #1 in Google for Rugs Portland, Las Vegas and number #5 for Rugs Los Angeles. They are not in the top 50 for the term "rug".

My question is, "Should I leave the title alone or break up each location into separate landing pages and tackle long-tail keywords that are not local and have more monthly searches?"

Also, Domain Authority is 33.

Thanks for the help,

[irapasternack]

I would absolutely create individual landing pages for each location.   This should be part of your foundation, and will best allow you to promote the brick and mortar locations, both on the site and via directories.

As for the 2nd part of your question, I think you are asking if you should then use the homepage title tag to go after general keywords that could lead to ecommerce sales?   If so, my gut says that you should leave the homepage as is, and create new subpages for non-local long tail words.   That said, all pages of the site should include info about all 3 cities, so you are not looking at an either/or situation.