Redirecting pages from a website to another

[SonicCrewLondon]

Hello Moz community, I’ve got a question and hope you can help! I’ve been working to improve my website’s ranking for the keywords “singing lessons London”. My current website url is http://www.sonic-crew-london.com and the page dedicated to the singing lessons is http://www.sonic-crew-london.com/booking/singinglessons.php I’ve recently bought the url http://www.singing-lessons-london.com which I hope will help to climb Google’s ranks a bit more easily for my chosen keywords. I thought I could redirect the old singing page to the new url. Is that something you would recommend me to do? Is there any specific procedure I should follow to make sure the transition runs smoothly? Any help really appreciated! Many thanks

[David-Kley]

If you are wanting to do that, just create a redirect from one page to the other.

However, you could also create new content for the new site, and have 2 chances to rank rather than just one. If it was me, I would leave the old page alone, and dedicate the new url to all new content targeted just at singing lessons (since you have the exact match domain, I mean, that is what you purchased it for correct?)

The new domain should be all about singing lessons such as: cost, class information, different types, pretty much anything you get asked in person when people are interested include that in the site.

If the current page does not rank at all, you can consider redirecting the page, although I don't really see any benefit to doing so. Even though you have an EMD you can still brand the site visually so people know its you.

[SonicCrewLondon]

Hey David, thanks a lot for your response, I'll definitely take that on board!