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    4. Why Doesn't All Structured Data Show in Google Webmaster?

    Why Doesn't All Structured Data Show in Google Webmaster?

    Technical SEO Issues
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    • eTundra
      eTundra last edited by

      We have more than 80k products, each of them with data-vocabulary.org markup on them, but only 17k are being reported as having the markup in Google Webmaster (GW).  If I run a page that GW isn't showing as having the structure data in the structured data testing tool (http://www.google.com/webmasters/tools/richsnippets), it passes.  Any thoughts on why this would be happening?  Is it because we should switch from data-vocabulary.org to schema.org?

      • Example of page that GW is reporting that has structured data: https://www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/
      • Example of page that isn't showing in GW as having structured data: https://www.etundra.com/kitchen-supplies/cutlery/sandwich-spreaders/mundial-w5688-4-and-half-4-and-half-sandwich-spreader/
      1 Reply Last reply Reply Quote 0
      • David-Kley
        David-Kley last edited by

        When was the last crawl report run? Could be that GWT has only crawled less than half of the pages since it was submitted, and therefore giving you that result (80k is a lot to crawl). As to data vocabulary vs schema, schema is becoming the standard. Even though you are using data vocabulary, it looks like the markup is working according to the rich snippet testing tool. Schema also has more extensive vocabularies

        GWT is not perfect, there will be errors in the reporting. If you can see that its working, more than likely it is.

        1 Reply Last reply Reply Quote 1
        • BlueprintMarketing
          BlueprintMarketing last edited by

          I would strongly recommend using schema creator or Google data-highlighter or microdatagenerator.com

          http://www.google.com/webmasters/tools/richsnippets?q=uploaded:8004fd1b864bd1586879eaf3856d1a1c

          need to get rid of the outdated  data vocabulary

          http://data-vocabulary.org/product  outdated

          for

          http://schema.org/product  works on everything up to date

          you want the schema to look like this below

          the format that is universal on all search engines is able to be created with either

          schema–creator.com

          or

          microdatacreator.com

          Manufactured by: itemprop="name" itemprop="name">Vollrath

          Model: 40862itemprop="description">Product ID: sku:VOL40862

          http://schema-creator.org/ works on Google , bing & Yahoo

          http://blog.raventools.com/an-seos-guide-to-schema-org/

          http://schema-creator.org/product.php works on Google , bing & Yahoo

          http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html

          http://www.microdatagenerator.com/ works on Google , bing & Yahoo

          https://support.google.com/webmasters/answer/146750?hl=en works on Google

          http://www.productontology.org/

          http://moz.com/blog/schema-examples

          http://www.seerinteractive.com/blog/googles-data-highlighter-and-a-view-into-the-future-of-seo

          http://www.searchenginejournal.com/schema-101-how-to-implement-schema-org-markups-to-improve-seo-results/58210/

          http://moz.com/webinars/microformats-real-life-use-cases

          http://searchengineland.com/see-entities-web-page-tools-help-194710

          http://www.bing.com/webmaster/help/products-and-offers-markup-138d0977

          http://www.whoisip.co.za/source/www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/

          or

          view-source:https://www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/

          itemscope itemtype="http://schema.org/Product" itemscope="" itemtype="http://schema.org/Product"> 36" Cubed Glass Refrigerated Display CabinetVollrathitemprop="brand" itemscope itemtype="http://schema.org/Brand" itemprop="manufacturer" itemscope="" itemtype="http://schema.org/Organization"> Manufactured by: itemprop="name" itemprop="name">VollrathModel: 40862itemprop="description">Product ID: sku:VOL408625 based on 5 reviewsitemprop="offers" itemscope itemtype="http://schema.org/Offer" itemprop="offers" itemscope="" itemtype="http://schema.org/Offer">itemprop="price" itemprop="price">3,915.80 New [ type: http://schema.org/product
          property:

          | url: | Refrigerated Display Cabinet Vollrath |
          | url: | 36" Cubed Glass Refrigerated Display Cabinet |
          | name: | 36" Cubed Glass Refrigerated Display Cabinet |
          | brand: | Item 1 |
          | brand: | Item 2 |
          | model: | 40862 |
          | description: | Product ID: sku:VOL40862 |
          | productid: | sku:VOL40862 |
          | aggregaterating: | Item 3 |
          | offers: | Item 4 |
          | name: | 36 |
          | image: | http://schema.org/Product |
          | url: | https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg |

          |](https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg) P1gtMht.png ke18lB0.png

          1 Reply Last reply Reply Quote 0
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