Google Display Network had 3000 new placements in May

[Whittie]

Hi all,

I'm running through traffic figures from May as there was a huge spike.

This is down to a spike in Adwords, specifically the Display Network.

• In May 2014, there is a total of 4337 placements.
• In April 2014, there is a total of 1561 placements.

With nearly 3000 new placements where the ad could be shown, would anybody be able to explain as to how and why this has happened?

I've run through the change history, and nothing i've done explains the extra placements. Auto add placements was on, but has been on for 12 months with no more than 50 extra per month. The only change that has been done that may link is I've added a mobile phone extension on ads displayed on mobile devices?

The significant extra cost has been of no benefit to the campaign, as the advert displayed on various apps, forums and irrelevant websites.Would be great if anybody could shed some light here! Thank You

[JasmineA]

Wow, so weird.

All of the other setting are still the same?

• CPC
• CPM
• Mobile Modifier
• Daily Budget
• Shared Budget

And you made no changes to the campaign targeting options?

[Whittie]

Thank you for replying.

Absolutely the same. It has cost in excess of £2000, with no benefit to the company.

I've been through the change log, only differences to targeting options made, was to actually take out some of the display network websites.

[JasmineA]

If you added in mobile advertising then that could have definitely given it an uplift, but making changes sometimes inspires a new assortment of changes. How are you doing so far this month? Are you seeing the same issues? Have you dropped your CPM & Daily budget?