Possible for SERP appearance to change on a keyword?

[JSTRANDELL]

Hi,

We're currently working with a brand name which happens to be the name of a small town in the US (126 population). When Googling the brand / town name, there's a map on the right-hand side of the SERP. (Google Maps, with the town highlighted)

We're based in Sweden, and this is even showing up on a search on the Swedish Google.

I'm wondering; Is it possible for the map to "be removed" as our brand becomes more known? Does anyone have any similar experiences? Is it a better idea to just switch brand name?

[SamuelScott]

The easiest way is to rebrand as a completely-original word or phrase so that people would only ever write (or search for) that word or phrase in reference to your company.

The other major way would be to use schema code on your website to "tell" Google exactly what you are: a business in Sweden (and not a town in Minnesota) so that there is less confusion on the part of the search engine. I'd start here.

Good luck!