Keyword Dificulty and SERP Analysis question.

[digitalforerunners]

When researching on the Keyword Difficulty tool i have a question of the meaning of local and global. is local my area, city, zip code or what? and global is meaning of state or whole US?

[StefPachall]

Hi,

Local Search Volume refers to the estimated amount of search traffic for the given term in the country-specific version of Google that you selected (Ex. Google.ca).
Global Search Volume refers to the estimated amount of search traffic for the given term in all of Google's country-specific search portals. (Ex. Google.com, Google.ca, and all other country-specific versions of Google).

I hope this helps, have a great weekend!

Steffany