How can I track the lead to its referring site in my Google Analytics?

[Majsan]

Hi, is there a way to track a lead (through funnel setup or similar) so I can see who the referring site is? I want to be able to be able to calculate ROI from display ads, social media initiatives and other partner integrations. Thanks.

[TheeDigital]

Conversions > Goals > Overview > Click Source / Medium,

or

Conversions > Multi-Channel Funnels > Assisted Conversions so you can see where each interaction was.

[FCBM]

Another way to plan (have as much data as possible) this is to set up events within analytics and/or attach URL tracking to partner integrations.

[StreamlineMetrics]

If you want to track an individual lead all the way through the end of the sales funnel and tie it back to the original traffic source to determine ROI, feel free to check out our tool Convertable. It's currently in free beta but we will be launching premium features soon. We created it because there was really no easy way to look up a specific individual lead within Google Analytics and tie it to the end of the sales pipeline. Please let me know if you have any questions or suggestions for how to make it better.

Otherwise, you can try manually setting up a similar configuration by extracting data from the Google Analytics cookie and passing it along to your CRM - http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/