Product titles

[cowhidesdirect]

Hi guys,

I'm starting to sell sofas and furniture online in Australia.

Many USA companies just use the key ranking words as the Product Title i.e. "Ultra -Modern black leather sectional sofa with bookcase". Even if they have 100s of products.

But in Australia they just use the model name, such as "The York", "The Boston", etc. Cause it does create a nicer picture and a neater look on the main page.

I was wondering how important this practice is in improving search ranking? is it spammy?

Thanks

[rishil]

DoDpi you mean on page product titles?

it may look nicer, but you loose keyword real estate. Where possible, I would still look to use keywords.

[cowhidesdirect]

Yes, in product titles. Thanks for your help.

[rishil]

A clever design team can help neaten up the look, but I would try better descriptive text for product titles if possible without going overboard and keyword stuffing.

[Andy-Halliday]

Hi

I would always recommend going with more description titles, as well as good for the bots, its also good from a user experience point of view, they can see more about the product before click 'The York' doesn't really tell the customer a great deal.

On a side note, and this is my opinion. The US is leading the way with SEO follow by the UK, but some parts of the world still don't fully grasp SEO and the impacts it can have - I don't know anything about Australia market, but it could be the fact that many website owners still don't think to much about SEO - and by you optimising you could get a great lead on your competitors.

[JaneCopland]

I would definitely go for a combination of descriptive for users and descriptive for bots, in that you're not losing valuable real estate in your title tags but you're not misleading anyone as to what is on the page. In general, you can create very well-optimised titles for SEO purposes without compromising usability - a title tag that simply reads "The Boston" isn't nearly as user-friendly as a title that says (for instance) "Modern black leather sectional Boston sofa with bookcase" (totally made up example using your title from above). The second is better for SEO and for human users - it's actually remarkably common how those two things are one in the same, given that Google wants to return results that are best for users