Should I make a blog post or landing page to rank?

[soralsokal]

Hi,

I have some keywords (2-5 words) which I would like to rank for (and use them for AdWords campaigns). Also, I have some great and helpful content for those user queries to share. Now what is the better strategy?:

1. Create a blog post for AdWords and later SEO rankings?
2. Create a landing page for AdWords and later SEO rankings?

Would love to here your thoughts and experiences on this issue...

Best, Robin

[Atlanta-SMO]

I would definitely go with a blog and keep it updated. It will rank much faster (since you will have content and fresh content) compared to a landing page. "Content is King"...

[mosquitohawk]

Greetings!  I think you're going to be better off creating an evergreen page that you can build trust to over time.

Because blog posts are off time-stamped Google may tend to ignore it as it gets stale.  The exception would be if you were to, as Jimmy is suggesting, create a category page or something similar with unique content AND an aggregation of recent blog posts in that category.  But you'd need both to keep it ranked over time.

[JasmineA]

Hey, great question about ranking, but let's back up for a minute. I think the content of the piece has more to do with the format than the desired ranking of that format. yes "Content is King" but only valuable & good content....

What is the content? Is it time sensitive? Is it a category? Do you plan on adding new information to this content? Do you want people to engage with it or take an action to benefit your company? What is the CTA?

Assuming you're using it for adwords, it has a direct business relation to your purpose. So I think it should be a static page on the site (or what you're referring to as a landing page) because blog posts typically allow for a wide variety of actions to be taken on the page whereas a strong PPC intended landing page will need to be more specific and directed. There might be a different type of page that works better for organic traffic than PPC traffic, but that should come from several rounds of testing.