Keyword stuffing on a shop Brand Collection Pages - would schema.org Microdata helps?

[Siggi13]

I'm setting up a Shop for a customer and have few questions about Brand Collection Pages in General.

I create collection pages for the main Vendors & Designers and since I add their Brand Names on their products I have more than 40 times the Brand name on one Collection Page.

When I run Moz On-Page Optimization I get a „B“ classification since Keyword stuffing for the Brand name.

I put the Product Informations (brand-name, product-name, product-price) into Schema.org - Microdata and I‘m just curious what is the best practice.

• Don‘t using the Brand name when using Brand collection pages,
• using Microdata only on the product page since there starts the conversion,
• using Micordata whenever it is possible,
• doesn't matter since the overall sense of a Collection Pages is to have a lot duplicated Brand names per Page.

I honestly have no idea but I just believe that Google or other search engines would appreciate if I categorize it as a Product including Brand-name and price.

The other Point is, on the Collection Page I just show the Product Details when the User hover over the Image.

As far as I understand, Microdata should be visible. Just showing something when hovering over an Image is that visible or not ? Or in other words, does it makes sense to use Microdata in this case?  I just guess Yes since it is not totally hidden.

This particular Band Name in my case is „L‘Agent“. For whatever reason Moz don‘t understand the apostrophe in L‘Agent and I get the recommendation to use the exact Keyword in the Title, what I already doing. Is there any trick or work-around on apostrophes?

Here is the collection Page http://petit-paris.me/collections/l-agent-by-agent-provocateur

Thanks Siggi

[JaneCopland]

Hi Siggi,

There are certainly a lot of instances of "agent" being used on the page which you may be best to cut down on, e.g. using the product name in the roll-over - there are 345 instances of "agent" on that page alone. Don't worry about the Moz grader tool and the apostrophe - Google can understand this, even if Moz has trouble with it.

So for example, on the text over the image for the "Vyztužený saénový korzet Penelope", perhaps use that text only, rather than including "L'Agent by Agent Provocateur" as well, etc.