AdWords/Analytics Paid Search conversions not matching up - any idea why?

[Martin_S]

Hi all,

Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more).

Thanks

M

[PaddyDisplays]

I had the same problem with conversion data not matching up.  Adwords and Analytics track conversion differently. Adwords takes credit for any conversion from that visitor up to 30days after they clicked on the ad, while analytics tracks the direct visit that lead to the sale.

So for example, customer A clicks on an ad on Monday, looks at the site but does not buy then.  He comes back on Thursday via directly typing in your address ( or clicked on an organic link), he then buys.  Adwords will claim that sale, while analytics will say it was a direct visit sale (or organic link, or wherever was the direct visit come from).

Only thing is it should be  Adwords showing more conversion (not analytics's) normally.

[Martin_S]

Thanks Paddy,

Yeah, it's always Analytics which is more generous with it's conversion numbers. Never seen a day when AdWords shows more.

[SEO5Team]

Couple of links addressing this topic below:

Adwords and Analytics not matching up

Adwords and Analytics tracking