- Truth ? ''link building isn't considered a suitable way of promotion as per recent search engine updates''

[BigBlaze205]

I need SEO.

A SEO consultant said:

''link building isn't considered a suitable way of promotion as per recent search engine updates''

they mention:

''Therefore we would be undertaking a range

of promotional exercises such as blog postings, social book marking, press release, etc that are more effective for ensuring best

possible rankings for the website.''

Do you agree?

Thank you

[jbbattag]

I think it depends. Obviously having solid content is the best way to gain a natural following thus increase your ranking. It has been mentioned recently that small businesses should not look for un-natural web links and focus more on creating good content. The reasoning behind it is to eliminate any black-hat link techniques of the past once and for all. I don't buy into the idea that good solid links to good solid content won't help you. I think the future of search will probably be creating a natural mix of all of the above.

To answer your question, I agree and disagree. It's not like good links are going to hurt you. However, it should be more important to develop the content to get those links in a natural way.

[KeriMorgret]

I'd want a few more details. Most blog posts and press releases have links in them. Social bookmarking is all about links. Google has also gone against press releases just for links, as well as blog posts just for links.

[JaneCopland]

This is a strange thing for an SEO company to say, because it's still widely accepted that good links pass PageRank / authority and add to the likelihood that a site will rank well for its chosen keywords. "Link building" itself might not be a term that fills Google with joy, but it's still a valuable way to improve a site's rankings and Google knows it. The truth lies somewhere in the middle if you want to stay white-hat: you need links, but you should acquire them in a way that does not constitute buying or being manipulative (again, if you want to stay to the letter of Google's law).

The activities they mention are fairly standard "link building" tactics though, and something like "social bookmarking" was a type of link building that lost popularity due to being ineffective nearly 10 years ago. I would have doubts about their SEO chops if they cite both link building as being out of bounds, and social bookmarking as being a good tactic!