Is guest blogging still working?

[LauraHT]

Hi,

Anyone still using guest blog tatics (sush as http://myblogguest.com/) as an effort on seo? Is that still a valid option nowadays.

Thanks

[PlanetDISH]

Hi,

guest blogging has definitely lost a lot of its value in the last year. So much so, that Google (through Matt Cutts) pretty much called guest blogging dead as a strictly link building tactic. However, if you're guest blogging on a major website that's going to bring lots of traffic back to your own site, that's always a good thing.

[Chris.Menke]

Laura,

The essence of guest blogging is still valid--that is to create relationships with other bloggers who have an audience that will find your post valuable to them.

It's the standard execution of today's guest blogging that's now been frowned upon by Google.  Sites who's content model is simply to publish any quality copy they can get their hands on from authors who are just churning out masses of words in order to have something to surround the links they're pushing are now seriously limited in the value they can provide that author.  As with almost anything in SEO, tactics that scaled up for mass consumption, are doomed.

Hand pick a couple of sincere bloggers with audiences that can relate well with some aspect of your product or service and approach the blogger with valid rationale as to how/why a content relationship would be an honest benefit to their audience. That's the essence and that still works.

[GaryVictory]

Completely agree with Chris.