3 Pages Ranking Beside Each Other | How do I consolidate so one ranks better?

[Soft-Lite]

An ecommerce website I own called backyardGamez.com sells outdoor games, for example cornhole boards, bags, etc. One such product is a cornhole board carrying case.

If you search the above phrase, my site has three pages that rank on the first page. The term isn't high volume, so I'm assuming that is part of the reason.

Is this a good, normal thing or does this mean I have inadvertently broken up my ranking power from one powerful page to 3 OK pages? Does anyone know how I can take two of these pages and use them to make the 3rd page more powerful? For example, I would prefer 1 page ranks higher on page 1 in the serps and the other two fall a bit from supporting the other.

Thanks,

Adam

[vmialik]

Hi Adam,

If you are ranking on the first page for three pages, that says to me each individual page of the three is ranking pretty well. I would track this search and see if you still rank for all three pages, as one way of looking at it is that competition is dropped to the second page if you are ranking for multiple positions, this is good while it lasts, if you notice that other 2 drop, you can move the content to the one that still ranks, more below:

As for making one page stronger, generally if you have similar content on 3 pages combining that into one page, if that makes sense in your case. and redirecting, or linking to the page with all content.

Hope this helps!

[Soft-Lite]

That does help, thanks much!